Privacy Policy

1- Introduction

AJAR Enterprise ("we," "our," or "us"), operated by Enterprise Rent-A-Car Saudi Arabia, is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect the information you provide when using our website and services.

2- Purpose of Data Collection and Processing

We collect and process your personal data for the following purposes:

Processing and managing vehicle rental reservations.
Providing customer support and responding to enquiries.
Improving our website, services, and user experience.
Sending promotional communications (with your consent).
Complying with legal and regulatory obligations in the Kingdom of Saudi Arabia.

3- Types of Data Collected

We may collect the following categories of personal data:

Identity data: Full name, date of birth, nationality.
Contact data: Email address, phone number, postal address.
Document data: Driver's license number, passport or national ID details.
Payment data: Credit or debit card details (processed securely via our payment gateway).
Technical data: IP address, browser type, device information, cookies.
Usage data: Pages visited, search queries, reservation history.

4- Data Sharing and Disclosure

We may share your personal data with:

Service providers: Third parties who assist us in delivering our services.
Enterprise Holdings affiliates: For service improvement and operational purposes.
Regulatory authorities: When required by applicable law or legal process.

We do not sell your personal data to third parties.

5- Consent and Consequences of Non-Sharing

By using our services, you consent to the collection and use of your personal data as described in this policy. If you choose not to provide certain information, some services — such as completing a reservation — may not be available to you.

6- Customer Rights in Data Privacy Management

Under applicable data protection regulations, you have the right to access, correct, or request deletion of your data. To exercise these rights, please contact us at privacy@enterprise.sa.

7- Linked Sites and Other Platforms

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

8- Scope of Data Collection

We collect data when you make a reservation, create an account, contact our customer service team, subscribe to our newsletter, or browse our website via cookies and analytics tools.

9- Accuracy and Privacy

We take reasonable steps to ensure that the personal data we hold is accurate and up to date. We implement appropriate technical and organizational security measures to protect your data against unauthorized access, disclosure, or loss.

10- Data Retention Period

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Reservation data is typically retained for seven (7) years for legal and tax compliance purposes.

11- Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated effective date.

12- Contact Us

For any privacy-related enquiries or to exercise your data rights, please contact our Data Protection Officer:

AJAR Enterprise — Data Protection Officer
Email: privacy@enterprise.sa
Phone: 800 244 1111

Last updated: July 2026